Back to Home

About us

Importer of unique and tasty fruit and vegetables

Nature’s Pride is probably best known as the company that made the avocado so popular in Europe. Or as the pioneer behind the process of ripening exotic fruit. But we stand for much more. We are one of the major importers of fruit and vegetables in Europe. We supply 230 varieties of fruit and vegetables from almost 60 countries, from Ready-to Eat and exotic fruit to berries and off-season produce. We are the number one supplier of unique and tasty fruit and vegetables for retail, wholesale and exporters in North West Europe. In doing so, we contribute to a healthier and more sustainable world.

Continual growth for unique and tasty fruit and vegetables

Growth is a constant factor in our company. That growth is still driven by the success of the Ready-to-Eat range. Apeel technology will give an extra impulse to expansion. Together, we aspire to take the chain to a higher level. Inspiring each other to develop innovations, make consumers even more enthusiastic about exotic fruit and vegetable and help growers optimise their operational processes. So that together with growers and customers, we create a better product Read more about our products and expertise on our website.